Jan. 29, 2018

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Courtesy of Bryan Texas Utilities: An innovative, hospitality-driven development committed to health and wellness

Defining a community as a premiere destination that balances all stages of life – young professionals, growing families, established families, and retirees – is no small feat but it is something the leaders of ATLAS have idealized, worked toward, and continue to strive for with each new piece of development.

Situated perfectly along the bio corridor from Downtown Bryan, Texas A&M University, and RELLIS Campus, this 1,000-acre master-planned community offers a way of life that focuses on health and wellness in every aspect. From the CHI St. Joseph MatureWell Center offering fitness memberships and the multi-use pathways spanning across each phase of the development to the companies engaged in manufacturing biologics, pharmaceuticals, and medical devices, this unique area of Bryan/College Station aspires to offer an attractive lifestyle perfect for each stage of life. 

Focused on creating a central location for attracting and retaining residents and companies seeking an innovative, fresh approach to everyday life, ATLAS is the commercial extension of the initial Traditions development. The investment in health and wellness is evident in each facet of the master-planned community. Whether you approach the central anchor, Lake Walk Town Center, from the residential development along Traditions Drive or from the bio corridor along Health Science Center Parkway, a sense of calm surrounds you. And notably, you can access each phase of development along the multiuse pathways. Someone who desires the ability to live within walking/biking distance from their job, enjoy live music, paddleboard on a 5-acre lake, shop a farmer’s market, and enjoy dinner by a campfire without the fuss can have it all right here.

From the local’s perspective, many are familiar with the Traditions Club and Community featuring planned landscape design, residential estates, and a Nicklaus-designed golf course that has served as home to the Texas A&M Men and Women golf teams since 2004. Within the last five years, residential properties available have been expanded to include garden homes, townhomes, and multi-family units. These properties have all been strategically developed with a keen awareness that ambitious professionals filling innovative career opportunities along the bio corridor are within close proximity, some even within walking/biking distance. This expansion and diversification in residential development directly ties into the health and wellness activities available to residents and visitors alike. Activities range from free yoga classes each Saturday morning and free music concerts at Lake Walk to partnerships with local producers to host a Farmer’s Market and Fit4Mom, a group focused on young mothers building friendships and maintaining an active lifestyle throughout motherhood.

With a growing population of seniors returning to the Bryan/College Station area, the Parc at Traditions opened its doors as a destination for those looking to enjoy their independence in a friendly, community setting. For families with elderly members in need of assisted living or even licensed memory care, this senior living community specializes in providing just that with a special investment in hospitality, service, comfort, care, and innovation when tending to their residents’ needs. This community within a community offers the comforts of home with a relaxed atmosphere, a full-service beauty and barber salon, and a full calendar of social activities to inspire friendship and camaraderie among residents. Knowing hospitality and service is laced in every fiber of this development, Parc at Traditions is strategically situated near the CHI St. Joseph MatureWell Lifestyle Center, a state-of-the-art health facility that focuses on the wellness of adults ages 55 and over. Patients can see their specialist and complete physical therapy all in the same complex or for those that simply want to engage in physical fitness activities in a gym-like setting, membership options are available.

Another aspect that sets this master-planned community apart from the crowd is The Stella Hotel, a destination for all whether you are looking to spend a weekend get-a-way in Aggieland or a corporate office seeking intimate meeting spaces for a retreat with unique amenities and attractions for their staff. The Stella provides a fenced backyard space that serves as the “go-to” area for children to run off steam and play backyard games, while Campfire boasts a brunch for locals and visitors to enjoy and Hershel’s offers an intimate lounge for adults to unwind. This boutique hotel offers a little something for everyone within walking distance to the P.O.V. Coffee shop, an outdoor event pavilion, and the Tower at Lake Walk, a 75-foot-tall observation tower overlooking the 5-acre lake where you can “touch the sky” and see some of the grandest points of Bryan/College Station. 

Spencer Clements, Principal of the ATLAS and Traditions Development, shares that the inspiration behind this unique community is to create “a compelling place where we provide reasons for people to come here. We do so by creating a community that is aspirational.” An aspect that allows the innovative and compelling development to occur are the relationships held with Bryan Texas Utilities (BTU), the City of Bryan, and the competitive rates offered by the municipally-owned electric utility service provider. Each commercial, retail, and residential property constructed is designed with energy efficiency in mind. From the installation of LED lighting to the use of geothermal irrigation at the Traditions Golf Course, this community strives to lead by example and holds true to its mantra of creating and maintaining an innovative, world-class destination in Bryan/College Station.

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